About Us

About Us

Discover the story behind The Perfect Deli—where tradition meets taste since 1950

Our Story

The Original Smashes Since 1950

In 1950, Peter Giovanni Sr. opened the doors to what would become a Bronx legend. Armed with his grandmother's secret recipes and an unwavering commitment to quality.

Great food isn't about fancy ingredients—it's about heart, tradition, and doing things the right way.

Peter Giovanni Sr.

Meet the Team

The Family Behind The Flavor

Three generations of dedication and passion.

Peter Giovanni III

Peter Giovanni III

Master Chef

Carrying forward his grandfather's legacy with modern innovation.

Recipes Leadership Innovation
Peter Giovanni III

Peter Giovanni III

Master Chef

Carrying forward his grandfather's legacy with modern innovation.

Recipes Leadership Innovation

Our Legacy

Since 1950

1950

The First Smash

Peter Giovanni Sr. opened our doors with a simple philosophy: use the best ingredients and treat everyone like family. The neighborhood quickly fell in love with his signature 'Smash' technique.

1950

The First Smash

Peter Giovanni Sr. opened our doors with a simple philosophy: use the best ingredients and treat everyone like family. The neighborhood quickly fell in love with his signature 'Smash' technique.

75k Sandwiches Served
75k Sandwiches Served

More Than Just a Deli

The Bronx isn't just where we work—it's who we are. For three generations, we've supported local youth leagues, provided meals for neighborhood events, and maintained the same corner that Peter Sr. first swept in 1950. Every sandwich we wrap is a thank you to the community that made us a legend.